25 years in Asia. From Email to omnichannel. Not just a tool, but your growth partner.
RI+ unifies the channels that matter most for Asian premium brands — no stitching required.
Drag-and-drop automation journeys. From segmentation to multi-channel delivery — all visual, no coding.
RI+ visual workflow — build complex customer journeys in minutes, not months
RI+ is purpose-built to solve the problems Asian premium brands face every day.
Emails land in spam, open rates keep dropping
HKMA/PDPO regulations require data to stay local
Bought software but lack marketing strategy guidance
Need Email+WhatsApp+SMS but enterprise platforms are too expensive
Finance and luxury brands require data residency
500M+ permission-based emails sent yearly, Hong Kong's #1
Deep understanding of Asia's regulatory landscape
Professional marketing consultants from strategy to execution
Cover high-ROI channels at optimal cost, no platform stitching
The only platform with three deployment modes for data residency
Braze serves global giants, SAP Emarsys locks into the SAP ecosystem, RI+ focuses on Asian premium brands.
Multi-dimensional comparison across channels, deployment, and services.
| Dimension | Braze | SAP Emarsys | RI+ |
|---|---|---|---|
| Email Marketing | Basic, A/B test | Strong, no deliverability guarantee | ✓ HK #1, Deliverability Care 98%+ |
| WhatsApp Business | Native support | Limited, not core | ✓ Deep integration, Asia-first |
| SMS / MMS | ✓ Native | ✓ Native | ✓ Native |
| △ Limited | △ Limited | ✓ Deep integration | |
| Mobile Push | ✓ Leading SDK | ✓ Supported | ✓ Supported |
| MA Workflow | Canvas Flow, top-tier | 60+ pre-built tactics | ✓ Flexible, high-ROI focused |
| Landing Page Builder | Basic (2024 new) | ✗ No native LP | ✓ Built-in, Progressive Profiling |
| CDP / Segmentation | Alloy, 140+ integrations | SAP CDP native | ✓ eCRM + segmentation |
| Local Deployment | ✗ SaaS only | ✗ SaaS only | ✓ SaaS + Private + On-prem (only) |
| Strategic Consulting | ✗ Third-party only | △ Limited | ✓ Dedicated consulting team |
| Asia Compliance (HKMA/PDPO) | ✗ GDPR/CCPA only | △ Basic GDPR | ✓ 25 yrs HKMA/PDPO expertise |
Founded in Hong Kong in 2000, serving LVMH, Starbucks, PCCW and 300+ premium brands across email to omnichannel.
500M+ permission-based emails yearly. Deliverability Care exclusive deliverability service ensures 98%+ inbox rate, far above industry average.
Not just a tool vendor, but a growth partner. Professional consultants provide strategy through execution.
SaaS + Private Cloud + On-premise — the only platform with three modes for data residency compliance.
Email + WhatsApp + SMS + WeChat + App Push unified. No need to stitch multiple tools together.
Cantonese / Mandarin / English support. Hong Kong local team responds within 2 hours. Go live in 2-4 weeks.
Critical shortcomings of Braze and SAP Emarsys for Asian premium brands.
Min $30K/yr, enterprise $250K+. Unaffordable for many Asian brands.
Requires dedicated dev team for SDK integration, long go-live cycle.
Support primarily US/Europe, insufficient Asia timezone coverage.
Focused on GDPR/CCPA, no HKMA/PDPO/CAC coverage.
Most integrations need developers, non-technical users struggle.
Non-SAP users face integration friction, roadmap increasingly SAP-centric.
Teams lack expertise, often needs external consulting, CSV format limits.
Enterprise custom quotes, hidden implementation costs, add-on fees.
WhatsApp not a core channel, lacks Asia's critical messaging platform.
Sales promises not delivered, complex issues take long to resolve.
RI+ HK email. Braze basic only. Emarsys no deliverability guarantee.
RI+ only local deployment. Braze & Emarsys SaaS only.
Software + consulting. Braze relies on third parties. Emarsys limited.
Flexible pricing. Braze $30K+. Emarsys tens of thousands.
25 yrs local. Cantonese/Mandarin. Braze weak in Asia. Emarsys EU-focused.
Choose RI+, choose a marketing partner that understands the Asian market and understands you.